Plant Veda Recruits Greg Smith as Vice President of Global Sales

VANCOUVER, B.C., Canada — Plant Veda Foods Ltd., a dairy-alternative food manufacturer, announced that Greg Smith will be its vice president of global sales.

On Nov. 9, 2021, the company announced the hiring of plant manager Mehdi Gohardehi to ramp up production.

In preparing for increased production, the company has hired Smith to assist with increasing distribution by leveraging his existing strong relationships with major retailers such as Costco and Save-On-Foods. Smith brings more than 35 years of consumer packaged goods experience, having worked for such companies as Ocean Brands, Silver Hills Organic Breads, Canada Bread and Clover Leaf Seafood.

He has been responsible for strategic development, consumer marketing, new product development, international procurement, corporate development and has successfully led sales expansion programs in North American and international markets.  

Smith is an accomplished speaker through his work with Toastmasters International and has lent his expertise in the classroom with training organizations such as Dale Carnegie and Junior Achievement.

“I have spent my professional career in the packaged food industry and have seen many changes in consumers requirements and desires,” Smith said. “Today’s consumers, through health education, are more aware and concerned about what their bodies absorb. They read ingredient labels more than ever. Plant Veda’s products are designed to provide the purest of whole foods for health conscious individuals. I am impressed with the high quality standards that Plant Veda adheres to and am pleased to be part of the team. I feel we have the right products at the right time.”