National Frozen and Refrigerated Association Announces New Promotion

HARRISBURG, Pa. — The National Frozen and Refrigerated Association (NFRA) is launching a new promotion all January long focused on reintroducing consumers to "the things you love, and some new things you might have missed, in the dairy and frozen sections," the association said.

"With resolutions top of mind, we wanted to invite shoppers to reconnect with all the ways the dairy and frozen aisles can support their goals," said Julie Henderson, vice president of communications for NFRA. "The aisles offer more than ever before, so it's the perfect time to come back and rediscover old staples and new favorites."

NFRA is promoting the variety of cuisine types available, as well as touting vegan, gluten-free and other options. The association is also touting the fact that foods from the dairy and frozen aisles offer convenience. NFRA is sharing content on how consumers can creatively use the products they find, and ways to get the most out of your visits to the aisles.