Puratos Launches US Bakery Glaze Facility

PENNSAUKEN, N.J. – Puratos USA announced the opening a new facility in Pennsauken, N.J. — the first in the United States dedicated exclusively to bakery glaze production, said the company. The new plant joins Puratos' global network of glaze plants. 

"Glaze is a powerful driver of category growth, especially in today's competitive bakery landscape," said Andrew Brimacombe, president of Puratos US and incoming president of Puratos North America. "By producing locally, we're helping our customers respond faster to market demands, reduce supply chain risk, and unlock premiumization opportunities."

The grand opening, held on Oct. 27, welcomed a distinguished group of guests including U.S. Congressman Donald Norcross (D-NJ), Eric Dell, president of the American Bakers Association (ABA), Assemblyman William Moen of New Jersey's 5th Legislative District, Committeeman Patrick Olivo of Pennsauken, customers, members of the press and Puratos executives, said the company. 

The ribbon-cutting ceremony featured a giant glazed challah bread. Guests experienced guided tours of the new Ultra-High Temperature (UHT) glaze facility, live demonstrations of advanced bakery automation, product tastings and interactive sessions showcasing the collaborative innovation process, said Puratos. The event also included a tour of the Puratos Industrial Pilot Bakery Powered by AMF, which opened earlier this year to support rapid prototyping and product development for industrial bakers.

Powering innovation and reliability through domestic production

The new Pennsauken facility is designed for maximum efficiency, featuring advanced automation and digital workflows. These technologies reduce manual intervention, improve consistency and enable faster, more responsive production, said Puratos. A dedicated pilot line allows co-creation with customers, accelerating innovation and product development, said the company. 

The facility creates new jobs for Camden County and introduces high-tech food manufacturing to the region, said the company. With a focus on ergonomics and minimal manual labor, the plant offers a safe, efficient and modern working environment, said Puratos. 

The project involved over 86,000 person-hours, 465 days of construction and more than 31 vendors, 12 of them from New Jersey, said Puratos. 

Innovation that's reshaping the bakery category

The plant's star product, Sunset Glaze, is a plant-based, allergen-free alternative to egg wash that delivers a premium, golden finish, said Puratos. Thanks to the use of UHT technology, the glaze is shelf-stable — offering industrial bakers a safer, more convenient solution with extended usability and reduced waste, said the company. 

By eliminating the need for eggs, Sunset Glaze supports manufacturers in their transition to cage-free operations. It also reduces food safety risks and cuts CO₂ emissions by over 50% compared to traditional egg-based glazes, said Puratos. 

In a 2024 survey, 78% of consumers said glazed items look fresher and more appealing, and 55% said they'd pay more for glazed buns, said Puratos.

"Sunset Glaze isn't just a product — it's a catalyst for growth. For any bakery looking to stay competitive, the time to glaze is now — and the partner to do it with is Puratos," Brimacombe said.