Yum Brands’ KFC unit said Monday it had sued three companies in China, alleging they spread false rumors on social media about its products, including that its chickens have eight legs.
Yum, which has been fighting to regain customers lost as a result of two recent food safety scares, said the rumors were spread through WeChat accounts operated by Ying Chen An Zhi Chenggong Culture Communications, Wei Lu Kuang Technology, and Ling Dian Technology.
The postings included digitally alerted photos of deformed chickens and rumors of maggots in a KFC delivery order. “This not only seriously misled consumers, but also hurt our brand,” Qu Cuirong, president of KFC’s China unit, said Monday on the company’s Chinese-language website.
The suits are seeking up to 1.5 million yuan (roughly $245,000) from each defendant, an apology and an end to the alleged illegal practices.
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Source: http://ww2.cfo.com/
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