NEPTUNE, N.J. — WorkWave announced the acquisition of RefGo, a consumer review platform, and ContactUs.com, a provider of online marketing tools for small and medium-sized businesses (SMBs). With the addition of these two key pieces of functionality, WorkWave expands its addressable market to over $45 billion and becomes the first field service platform to tightly connect lead generation with service fulfillment enabling its clients to understand the true ROI of marketing efforts, grow revenues and improve relationships with customers.
“The three biggest pain points our clients face today are improving productivity in the field, growing revenues cost effectively, and improving customer service and retention in a scalable way,” said Chris Sullens, CEO of WorkWave. “Through heavy investment in product development and several strategic acquisitions, WorkWave now offers the most powerful, cloud-based platform for improving fleet productivity in the industries we serve. While we plan to continue to invest heavily to enhance our mobility offerings, we will be aggressively adding features to the platform to help our clients solve the revenue growth and retention puzzle. Consumer reviews and marketing automation are critical elements in solving this puzzle.”
Latest from Quality Assurance & Food Safety
- USDA Indefinitely Delays Salmonella Testing Program for Raw Breaded Stuffed Chicken
- American Soybean Association Names New Industry Relations Leadership
- Babybel Transitions From Cellophane to Paper Packaging
- Ambriola Company Recalls Cheese Products Due to Listeria Risk
- Horizon Family Brands Acquires Maple Hill Creamery
- Kellanova Shares Top Five Consumer Packaged Goods Tech Trends Shaping 2026
- Stay Ahead of Supply Chain Pressure
- Brendan Niemira Named IFT Chief Science and Technology Officer