White Castle Bites Arrive in Grocery Stores

MINNEAPOLIS and COLUMBUS, Ohio — White Castle Bites, inspired by the flavor of White Castle sliders, are now available in the grocery freezer aisle. The new bite-sized snacks are made with 100% real beef and onions and wrapped in a crispy golden crust.

Castle Bites are rolling out in stores nationally with two flavors, hamburger and cheeseburger. They are packaged in two sizes, 18 oz. standard stand-up bag and 40 oz. party pack.

The new snack was developed through a collaboration between White Castle and frozen food company Bellisio Foods.

"Castle Bites are a fun, new way to extend the crave, offering a delicious option that meets the mark on distinctive taste," said Lynn Blashford, CMO, White Castle, "In recent research, consumers have let us know they're ready to try, and ready to buy — something they will soon be able to do at retailers across the country."

Added Steve Young, CEO of Bellisio Foods, Inc., "Snacking at home has continued to grow as consumers seek convenient and delicious options that fit within new schedules and routines. Bellisio is proud to utilize our more than 30 years of experience in frozen foods and in snack rolls to launch such an innovative product. We're excited to build upon our partnership with White Castle, especially following the successful launch of the White Castle Chicken Rings at retail."

Brandgenuity, the licensing agency for White Castle, brokered the partnership for the launch and is supporting the program rollout.

More information about White Castle's retail offerings can be found at whitecastle.com/grocery.