Welch’s topped Smucker’s in a blind taste test of strawberry spread and grape jelly conducted by Certified Master Tasters at the ChefsBest Center for Taste in San Francisco, earning a victory in the long-standing battle between the brands.
The panel, composed of independent professional chefs, determined Welch’s earned tops in taste for its multi-serving jar of strawberry spread and grape jelly. Other varieties of Welch’s grape and strawberry jams and jellies were also evaluated and scored high enough to receive the ChefsBest Excellence Award, which carries with it claims including “Endorsed by Professional Chefs,” “Award-Winning Taste” and “Highly Ranked.”
In all categories where Welch’s was victorious, judges agreed the brand’s varieties possessed a greater intensity of fruit flavor, aroma, sweetness, and character when used in application in a peanut-butter-and-jam sandwich.
Products were evaluated in a blind taste test using the ChefsBest proprietary tasting method called Sensory Attribute Quality Analysis (SAQA), used to organize the sensory experience of eating into an objective set of dimensions, attributes and anchors.
ChefsBest Best Awards were also granted in other product categories including Frozen Burrito (awarded to Tina's), Bold and Spicy Bloody Mary Mix (Mr. and Mrs. T's), and Frozen Orange Chicken (Crazy Cuizine).
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