Watson Introduces Edible Glitter Nature Colors

Watson Inc. has introduced a line of Edible Glitter products to meet the growing demand for clean labeling for what is considered “natural” colors. Edible Glitter Nature Colors is made from gum arabic (the sap of the Acacia tree) and color. Watson uses colors from a wide range of sources, including cabbage juice, algae, carrots, radish, turmeric, and annatto.

Edible Glitter is used as a sprinkle, topping, or inclusion, and can be used in confectionery products, baked goods, frostings, or anywhere you want to add eye-catching color. It has the added benefit of being unflavored or flavor-neutral and containing no sugar, artificial sweeteners, fats, or hydrogenated vegetable oils.

Although there is no firm definition for the term "clean label," generally consumers identify it with products that have short, simple ingredient statement. Consumers are looking for words that are familiar to them, and that they associate with ingredients they would find in their own kitchens. Many consumers are also seeking products that are “free from” such things as artificial colors and flavorings.

Edible Glitter is a light-weight flake that adheres readily to a variety of surfaces. In frosted baked goods, the amount of frosting required for adhesion of the topping can also be reduced substantially. For more information, visit Watson Edible Glitter