Thrive Market Adds Alpha-Gal Filter

LOS ANGELES, Calif. — Online grocery store Thrive Market has introduced an Alpha-Gal Free filter. 

Built in response to member requests, this filter helps those with Alpha-Gal Syndrome (AGS) easily identify products that meet their dietary needs. Alpha-Gal Syndrome is a food allergy triggered by tick bites that causes reactions to red meat and other mammal-derived products (The Mayo Clinic).

"This filter comes as a result of member feedback and a response to a condition that's rising nationwide," said April Lane, chief merchandising officer at Thrive Market. "Nearly 100 members asked us to make Alpha-Gal free shopping easier, and research from the Virginia Commonwealth University shows a 100-fold increase in cases between 2013 and 2024. Our members tell us what they need to keep their families healthy, and we build for that as environments change."

With avoidance as the only treatment, the company's Alpha-Gal Free filter removes the guesswork so members can shop with confidence. The National Library of Medicine estimates that more than 450,000 Americans may have AGS, driven by widespread underdiagnosis and limited public awareness.

At launch, more than 3,000 products on Thrive Market meet the Alpha-Gal Free criteria. For more information, visit Thrive Market's Alpha-Gal Free page.