Product contaminations and recalls, coupled with confusion over marketing claims, have contributed to an erosion of consumer trust in consumer product manufacturers, according to an IBM survey.
Nearly 70 percent of the 1,676 consumers in the U.S. and U.K. surveyed as part of the study expressed a low level of trust in the claims branded food products make about their environmental impact and health and wellness benefits.
Read the full Supermarket News story here.
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