SunChips Celebrates Solar Event with Eclipse-Inspired Flavor Release

PLANO, Texas — As the country prepares for the highly anticipated solar eclipse on April 8, SunChips is stepping into the spotlight. The snack brand is championing the inspiration behind its name — the sun — through a limited-edition offering, which will only be given away during the 4 minutes and 27 seconds of the solar eclipse's duration of totality. In partnership with astronaut and researcher Kellie Gerardi, SunChips invites fans to experience a cosmic collaboration with a new flavor mash-up — SunChips Solar Eclipse Limited-Edition Pineapple Habanero and Black Bean Spicy Gouda.

Pineapple Habanero and Black Bean Spicy Gouda blends ingredients reminiscent of sunny skies and bright days ahead while nodding to the moon with a cheesy touch, said SunChips. Beginning at 1:33 p.m. CT on April 8, as the eclipse casts its shadow over U.S. soil, fans can get their hands on the new flavor at SunChipsSolarEclipse.com, while supplies last.

"SunChips draws inspiration from the sun, so there's no better moment to spotlight this snack than during the extraordinary solar eclipse," said Rhasheda Boyd, vice president of marketing at Frito-Lay. "With this exclusive flavor drop, fans who enter for a chance to win their own bag during the moment of totality will have the opportunity to continue celebrating the eclipse even after the rare event is over."

For more eclipse enjoyment, SunChips has partnered with Gerardi, who is regarded for bringing space down to Earth by making sometimes complicated concepts approachable and fun.  

"As a researcher and astronaut with a love for all things space, I can't wait to celebrate this exciting event with SunChips," said Gerardi. "Total solar eclipses are rare and special events, and I hope people can take a moment out of their busy lives to pause and enjoy the incredible sight. That's why I'm so excited that SunChips is commemorating this rare celestial event by offering fans a chance to get in on the fun with their exclusive Solar Eclipse flavors."

Fans can join SunChips and Kellie Gerardi in celebration of the awe-inspiring solar eclipse by visiting SunChipsSolarEclipse.com and following the fun on Instagram, TikTok,  X and Facebook.