Rising to the (Re-) Call of Duty

When a foodborne illness outbreak sickens and kills consumers making national headlines, it often puts the indicted company out of business. But in some cases, companies have, instead, risen to the challenge and taken it as a call of duty to publicize, rather than hide, the event and take proactive steps to bring about critical industry change. One such company is Earthbound Farm, the subject of a recent QA magazine feature by QA Managing Editor Lisa Lupo. <A style="COLOR: blue" href="http://www.qualityassurancemag.com/recall-duty-quality-assurance-october-2010.aspx">Click here</A> to read the article.