Consumer Food Safety Concern Declines Despite Increased Foodborne Illness Reports

Consumer concern about food safety has declined over the past year even as the number of people experiencing serious food-borne illnesses nearly doubled, according to the Thomson Reuters-NPR Health Poll.

 

Thomson Reuters and NPR developed the monthly poll to gauge attitudes and opinions on a wide range of health issues. The topic of food safety was first addressed in July 2010.  Survey respondents were asked the same questions in 2011 to chart changes in sentiment.

 

This latest survey in the series found 57 percent of consumers were concerned with the safety of their food, down from 61 percent a year ago. At the same time, nearly twice as many respondents reported that they recently contracted a serious food-related illness. Among respondents who contracted a foodborne illness in the last three months, 22 percent said it was serious – up from 12 percent in 2010. Lower income appears to be a significant factor in food safety concerns: 68 percent of respondents who earn less than $25,000 per year were concerned with the safety of their food.

 

When asked about the safety of specific foods:

All were lower levels of concern than were seen in the 2010 survey.

 

The Thomson Reuters-NPR Health Poll is powered by the Thomson Reuters PULSE(SM) Healthcare Survey, an independently funded, nationally representative telephone poll that collects information about health-related behaviors and attitudes and healthcare utilization from more than 100,000 US households annually. Survey questions are developed in conjunction with NPR. The figures in this month's poll are based on 3,017 participants interviewed from July 1-13, 2011. The margin of error is 1.8 percent.

 

More information on the food safety report is available at ThomsonReuters (pdf).