ARLINGTON, Va. - Manufacturers of cereals advertised to children lowered the amounts sugar, calories and sodium in those products under the Children's Food and Beverage Advertising Initiative (CFBAI), the Council of Better Business Bureaus reports.
Participants in the CFBAI, an industry advertising initiative administered by CBBB, lowered the amount of sugar in cereals advertised to children. Over 70 percent have no more than 10 grams of sugar, and 33 percent have 9 grams or less, BBB reports.
"Cereal companies that participate in the CFBAI have created new cereals and steadily improved the recipes of popular cereals that are advertised to children," said Elaine D. Kolish, vice president of CBBB and director of CFBAI. "Today, overall these cereals have less sugar, calories and sodium and more whole grains, fiber, vitamins and minerals."
More information can be found here.
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