At any company, your brand is your reputation, but when your brand is equated with unparalleled performance and reflects record-breaking accomplishments of a basic American way of life, a food bearing that name holds a high accountability to exact its own exceptional standards in quality, as well as food safety, to protect that name.
Such is the case with Nolan Ryan’s Guaranteed Tender Beef (NRB), an operation of Beefmaster Cattlemen LP. A legend in baseball history, a player known for dedication to his craft and exacting standards, and a man who has worked cattle since his youth, Nolan Ryan did not give his name lightly and, since the company’s inception in 2000, Ryan has continued to be involved at various levels in all phases of the process from cattle breeding to distribution of Nolan Ryan’s beef.
Read the rest of Lisa Lupo's cover story from the latest edition of QA here.
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