Morning Consult Ranks America’s Most-Loved Brands

New York-based Morning Consult has published the latest edition of its America's Most Loved Brands 2019, a ranking of consumers’ favorite brands determined by over 400,000 survey interviews with adults 18+ across the United States. The rankings provide an in-depth view of the brands that define American culture and commerce.

A look at the most loved food brands shows that wellness trends haven't stopped Americans love of indulgent treats. Although wellness is having a moment, and brands across a wide array of sectors are repositioning their products in order to capitalize, the rankings show that fast food brands including Chick-Fil-A, Dairy Queen, Subway, are largely popular among Americans.

The top five food brands are:

1. Hershey
2. Cheerios
3. Subway
4. Dairy Queen
5. Chick-Fil-A

This edition of Most Loved Brands is based on four survey metrics: brand favorability, trust, community impact, and net promoter score. Each metric is factored into an index score, and brands are ranked accordingly.

The report web page also enables a sort-by-demographic feature of the most loved brands. A comparison of the key demographics, which include gender, generation, consumer elites, and community types (suburban, urban and rural), provide an interesting look at consumer variation.