Mérieux NutriSciences Announces New Logo and Brand Strategy

CHICAGO — Mérieux NutriSciences, a service provider to the food sector across the world, has adopted a new logo and brand identity highlighting the following mission: Better Food. Better Health. Better World.

Citing the deep changes the world encounters today, the group is further seeking to develop practical and innovative solutions that contribute to making food systems safer, healthier and more sustainable.

The company's purpose is focused on improving food products and searching for efficient solutions to present and future issues across the supply chain: from analytical microbiology and chemistry services, to consulting, audits, training, labeling and regulatory support, sensory studies and more. Mérieux NutriSciences further pushes its research, it said, striving not only to offer analytical results, but also to develop tailor-made solutions and seamless experience to its customers allowing them to address their most challenging needs along the food value chain.

In support of this evolution, the company said it has decided to redefine its brand to match its innovative and aspirational strategy, focused on collaborating to build a better tomorrow, through food safety, quality and sustainability.

To enable this strategy, Mérieux NutriSciences said it will leverage its existing expertise and select a mix of organic investments and merger and acquisition opportunities to expand coverage of key markets and reinforce strategic capabilities. The company said it will enhance its go-to-market (offer, services, commercial and customer excellence) and its operations excellence to better service its customers.

"At Mérieux NutriSciences, being a service business, we strive to establish trustworthy relationships with our customers," said Nicolas Cartier, CEO of Mérieux Nutri-Sciences. "We contribute to successfully addressing their priorities and processes in this highly strategic area for the planet, namely food. This rebranding demonstrates our commitment for technical progress in food science and nutrition innovation, while never compromising on quality, ethics and people-centricity, values at the very core of how we do business."