McCormick
HUNT VALLEY, Md. – McCormick announced its 2026 Flavor of the Year: black current, a berry featuring a distinct yet balanced flavor profile that's sweet, tart and rich. Alongside this, McCormick also announced the 2026 Flavor Forecast, the company's annual report showcasing the latest culinary trends shaping the way people prepare and enjoy food worldwide. Throughout 2026, McCormick said it will include black currant in launch events and product drops.
Since 2000, the McCormick Flavor Forecast has explored what is shaping the future of flavor globally. It has defined and influenced trends over the years, predicting the rise of everything from chipotle and pumpkin pie spice to ube, korean BBQ, and 'swicy,' the company said. Each year, the report looks at what's new and next, identifying the key flavors consumers can expect to see in the coming months and years.
Black currant berries are native to central and northern Europe and northern Asia. They combine tart-and-tangy with a sweet, fruity flavor that's earthy, slightly floral and herbal, according to McCormick. The dark purple fruit has been popular for centuries in specific regions as an ingredient in jams, syrups, candies, desserts, drinks and liqueurs. It's quickly gaining popularity and is forecast to show up on global menus soon, according to McCormick.
"Black Currant is the next 'it' berry on the scene. For 26 years, McCormick and Flavor Forecast have been ahead of the intersection of food and culture," said Tabata Gomez, chief marketing officer at McCormick. "This year we're doing more than predicting a flavor; we're having a year-long celebration of Black Currant, a bold, sophisticated flavor that combines sweet with savory and elevates the experience of any dish."
"Black Currant is gaining attention in kitchens, prized for its vibrant intensity, infusing everything from savory reductions and sweet pastries to modern mixology with bold, sophisticated flavor," said Hadar Cohen Aviram, executive chef at McCormick. "Rooted in history and bursting with benefits, Black Currant shines in kitchens, cocktails, and beyond."
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