Koia
LOS ANGELES – Koia announced the debut of Koia Protein Pop. The Protein Pop is available in four nostalgic flavors — Rocket Freeze, Sour Squeeze, Pink Twist and Capri Splash.
Protein Pop offers 10 grams of plant-based protein, 4 grams of prebiotic fiber and 2 grams of sugar, with no artificial sweeteners, dyes or fillers, Koia said. Koia is launching Protein Pop exclusively on TikTok Shop with a variety pack.
"Koia has always been about reimagining what protein can look like and how it can taste," said Chris Hunter, CEO of Koia. "As we've expanded our portfolio, we've been intentional about meeting consumers where they are—both in how they live and how they shop; and with a decade of R&D behind us, Protein Pop represents our take on one of the most disruptive spaces in beverage today."
After its initial TikTok debut, Protein Pop will roll out on Amazon and nationwide in retail later this year, including an exclusive limited-edition flavor at Target. Protein Pop will be available as single cans in the refrigerated aisle.
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