House Foods America Acquires El Burrito Mexican Food Products

GARDEN GROVE, Calif. - House Foods America announced the acquisition of El Burrito Mexican Food Products, City of Industry, Calif.

The transaction includes substantially all of the assets of the company, and El Burrito will become a subsidiary of House Foods Holding USA.

"El Burrito is an established and successful company that has grown and prospered at the hands of its founders, Mark and Grace Roth, who share a great passion for their products," said Shigeru Natake, president, House Foods America. "El Burrito's corporate philosophy is very similar to that of House Foods America so we believe we will enjoy great synergy as we work together in the future.  Adding healthy Mexican food products to our existing Asian line will allow us to offer consumers a wider variety of healthy lifestyle choices.  In the US market, where many different cultures coexist, we anticipate accelerated growth and expanded profits as a result." 

El Burrito was founded in 1980, and was the first company in California to offer fresh salsas, which were sold in the deli and meat departments at local grocery stores, the firm reports.