Hormel Natural Choice Unveils Packaging Redesign

AUSTIN, Minn. — Hormel Natural Choice unveiled a packaging redesign that delivers a refreshed logo and a reduction of packaging materials used.

The lighter packaging will reduce the brand’s usage of packaging materials by an estimated 337,000 pounds per year over prior packaging. This update is part of ongoing efforts by the brand's parent company, Hormel Foods, in focusing on reducing packaging materials, as outlined in the company's 20 By 30 Challenge goals.

"This redesign brings a fresh, new look to packaged lunch meat and delivers a craveable option that never compromises on flavor," said Jeff Wallace, associate brand manager of the Hormel Natural Choice brand. "Additionally, consumers can indulge in their meal knowing that we are taking action by changing our packaging to save on overall packaging materials used. We are proud to continue to deliver products with no preservatives, no nitrates or nitrites added."

The packaging also features a TRUSTASTE Commitment, which signifies that meat from the Hormel Natural Choice brand has been packed, sealed and high-pressure processed without preservatives. High-pressure processing uses only cold water and high pressure to preserve food.