GrubMarket Acquires Procurant

SAN FRANCISCO – GrubMarket, a global private food e-commerce company, completed the acquisition of Los Gatos, Calif.-based Procurant, a software-as-a-service (SaaS) platform that streamlines fresh procurement, order management and regulatory compliance for the fresh food supply chain.

Founded in 2018 by CEO Eric Peters, Procurant was created as a modern, cloud-native alternative to legacy procurement systems in the fresh food industry, said GrubMarket. 

Procurant offers a comprehensive suite of innovative tools, including Procurant One for procurement; Procurant Open Link for connecting suppliers with retailers and foodservice operators; Procurant Inspect for quality control; Procurant Trace for FSMA 204 traceability compliance; and Procurant SureCheck for food safety management, which processes over 1 million temperature checks daily and logs over 40 million food safety and checklist observations per month, said GrubMarket. 

In total, Procurant connects more than 850 customers across 14 countries, facilitating $5.5 billion in Gross Merchandise Volume (GMV) annually, said GrubMarket. Its network includes major national retailers such as Costco, Walmart, Target and Albertsons Companies, along with growers, shippers and distributors throughout the United States, as well as internationally. Together, Procurant's customers are responsible for more than 90% of all food sold in the United States, said GrubMarket.

"Since our founding, we've focused on modernizing how the industry buys and manages perishables," said Eric Peters, founder & CEO of Procurant. "Procurant's expansive network, powerful SaaS products and central trading platform help retailers and suppliers benefit from real-time collaboration, replace costly legacy tools, and gain meaningful insights into their business partnerships. Joining GrubMarket, one of the largest fresh food technology networks, is an exciting next chapter for us. With GrubMarket's impressive infrastructure and software and AI offerings, we will expand our reach and bring powerful, new efficiencies to customers across the fresh food supply chain."

"We are thrilled to welcome Procurant to the GrubMarket family," said Mike Xu, CEO of GrubMarket. "Procurant has established itself as a trusted, purpose-built platform that transforms how the food industry manages perishables, with a robust trading network that connects buyers and suppliers through modern SaaS software designed specifically for the unique demands of fresh food procurement. This strategic acquisition impressively expands our software portfolio and strengthens our position as the enterprise AI solutions provider for the American food supply chain."

"The addition of Procurant's comprehensive solutions will not only benefit our growing base of GrubMarket software customers, but also create powerful synergies across our own GrubMarket network," added Xu. "By integrating Procurant's platform with our existing technology stack and AI development capabilities, we will deepen the impact of eCommerce internally and offer new AI-powered procurement solutions to the broader fresh food industry. We are uniquely positioned to accelerate digital transformation across the fresh food supply chain as a team, together."

Procurant's customers, which include major retailers and suppliers throughout the fresh food supply chain, will benefit from integration opportunities with GrubMarket's comprehensive software and AI suite, including:

• WholesaleWare, GrubMarket's AI-powered SaaS ERP platform. 
• GrubAssist AI, GrubMarket's suite of agentic enterprise AI agents that empower food supply chain businesses with deep insights, intelligent analysis and automated order processing and reporting, said the company. 
• Orders IO, GrubMarket's eCommerce solution for mobile and online ordering; and GrubPay, the company's digital payments platform designed for the food supply chain industry. 

This acquisition will also offer GrubMarket's existing software customers the opportunity to explore access to Procurant's advanced trading network and procurement capabilities, said GrubMarket.