Green Boy Expands into Plant-Based Pet Food Market

LOS ANGELES and AMSTERDAM — Green Boy announced that it opened a new plant-based pet food division, as per the first of April, expanding its international footprint to supply premium plant-based pet food ingredients to pet food producers globally. The focus will be on supplying starches, sweeteners, proteins, and fibers.

"Green Boy has always operated with the goal of accelerating the plant-based food reformation to help with the transition from animal-based food products to plant-based food products,” said Peter van Dijken, Green Boy co-founder and owner. “We want to lower the dependence on meat, fish and dairy. It is a logical next step for Green Boy to apply the same modus operandi to the pet food market as we service similar ingredients to our food customers worldwide for eight years already."

"The pet food market is very interesting for Green Boy; it is an ever-expanding playfield from a consumer perspective," added Frederik Otten, Green Boy co-founder and owner. "In 2024, its expected sales will be around $60 billion, with an anticipated growth rate of about 6% per year. We know we can add value to our existing customer network, because many of the large brands we supply also have a very strong presence in the pet food market."

Jeroen van den Heuvel, Green Boy's managing director, said, “We will be focusing on the premium markets such as North America, Europe and Oceania. This expansion into the pet food market fits into Green Boy's growth and sustainability strategy. Pet food producers are still using large amounts of animal proteins. We want to offer a plant-based alternative for them. Our aim is to make functional, high-quality plant-based pet food ingredients more accessible to this exciting market. Our new pet food division will encompass ingredients for dry and wet pet food and for the utilization of all kinds of pet food products."