Friendly's Deploys Steton Software to Optimize Food Safety and Quality

ST. GEORGE, Utah, February 20, 2009— Friendly Ice Cream Corporation has joined other family restaurant brands in advancing operational performance, food quality, and food safety with Steton.

“Being able to dissect audit results and see trends company-wide or by district, region, and store level is a top priority for us. Ensuring food safety and sanitation isn’t as much of a compliance issue as it is an absolute requirement for doing business,” states

Friendly’s Director of Quality Assurance, Lionel Bisson. Today’s executives demand visibility to credible and usable data that facilitates businessguiding decisions that lead to higher performance and revenue. Conducting effective restaurant audits is a critical step to monitoring compliance to operational performance standards. However, trying to make significant brand-strengthening decisions based upon the results can be very difficult if not impossible without clear, intelligent data.

Friendly’s management relies upon the intelligence gained via aggregated performance data managed with Steton’s software. This intelligence is the means to act proactively.

“We can identify and react to issues on a timely basis, which helps to ensure we keep both our employees and guests safe,” states Bisson. Friendly’s places a high priority on real-time compliance data focused on food quality and food safety.

According to Steton’s Founder and CEO, Steven G. Caplin, “Helping our foodservice clients significantly raise the bar in areas such as service, quality, and cleanliness directly correlates to increased customer satisfaction. Increased customer satisfaction generates higher sales results. That’s what makes Steton so valuable to our clients, especially in troubled economic times. Those who perform well will prosper. Steton is the cost effective solution to quickly optimize performance and revenue.”