Fresh Summit Set for October 26-28 in Anaheim

Produce Marketing Association's annual trade show expected to draw more than 18,500 people.

NEWARK, Del. - Produce Marketing Association's (PMA) 2012 Fresh Summit International Convention & Exposition will be held Oct. 26-28 in Anaheim, Calif., and will draw more than 18,500 attendees from 60 countries, PMA said.

"The First Lady's 'Let's Move!' anti-obesity initiative, consumers' increasing sophisticated palates, new federal guidelines for school lunch - these are just some of the trends that are putting a spotlight on fresh produce," said Bryan Silbermann, president and CEO, PMA. "To move fresh produce to the center of the plate, it's up to our industry to ensure we're delighting and safeguarding consumers, every bite, every time."

This year's Summit will feature education sessions on consumer marketing, product and business innovation and food safety. The New Products Showcase will highlight innovative new fruit and vegetable products, with a special "Just 4 Kids" showcase highlighting kid-friendly new products.

For more information, visit freshsummit.com.