NEW YORK CITY - Ferrarelle USA, an Italian manufacturer of sparkling mineral water, has announced a strategic partnership with Atalanta Corporation to grow Ferrarelle's presence in the United States.
The partnership with Atalanta will allow Ferrarelle USA to leverage its growing brand equity in the U.S. beverage and specialty foods market, which has resulted from an integrated marketing strategy that started in July 2011, Ferrarelle said.
"Atalanta is the perfect partner for Ferrarelle at this stage of growth," said Ron Salerno, director, Ferrarelle USA. "It has become necessary to avail of greater horsepower and infrastructure to support our planned expansion. We're confident that our business will get to the next level even faster with Atalanta expertise and support."
Learn more about Ferrarelle USA and Atalanta Corporation at ferrarelleusa.com and atalanta1.com.
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