COOL: Are the Battle Sides Shifting? Who's Winning ... or Losing?

Since the U.S. enactment of the Country-Of-Origin Labeling (COOL) regulation in 2008, COOL has faced international controversy and pending World Trade Organization (WTO) sanctions. Despite this, similar European Union rules on country-of-origin labeling went into effect on April 1. The EU rules require that the labels on certain fresh, chilled and frozen meat indicate the country which the animal was "reared in" and that which it was "slaughtered in." If animals were born, raised and slaughtered in the same country, then the label can simply... Read more