Chlorophyll Water Debuts New Bottles Made from 100% Recycled Plastic

NEW YORK — Chlorophyll Water, the first bottled water in the United States to pass the Clean Label Project certification, launched its new bottles made from 100% recycled plastic (rPET) with CleanFlake label technology in the Hot Products section of Natural Products Expo West, March 13-15, in Anaheim, Calif.

Chlorophyll Water is a plant-powered, purified mountain spring water enhanced with the addition of chlorophyll. The bottles are crafted from food-grade recycled polyethylene terephthalate (PET). The plastic is recycled as per the technologies approved by the FDA and European Food Safety Authority (EFSA) for food-grade recycled material and repurposed into new PET bottles, reducing the need for virgin plastic for producing PET bottles.

The transition to rPET not only reduces plastic waste, but also can reduce CO₂ emissions in the process, with some studies showing that rPET can result in up to a 79% reduction in carbon emissions when compared to new material, Chlorophyll Water reported.

Chlorophyll Water selected Avery Dennison's CleanFlake technology as its label to help improve the yield of high-quality, food grade PET in the recycling process. CleanFlake technology is built on a water-based adhesive technology that separates cleanly from PET during the caustic wash stage of the recycling process. No adhesive residue remains on the plastic, meaning it can be processed into clean, high quality, recycled PET flakes, according to Chlorophyll Water.

"As a brand, Chlorophyll Water is committed to sustainability and technology, which can improve the impact that packaging has on our environment," said founder Matt Levine. “In utilizing bottles made from 100% recycled plastic, our intention is to make a truly meaningful and lasting environmental impact — addressing the plastic waste challenge, minimizing our use of virgin, fossil-fuel based packaging."

Chlorophyll Water is sold nationwide in retailers such as Alo Yoga, Urban Outfitters, Erewhon, Sprouts Farmers Market, Bristol Farms, Lazy Acres Natural Market, Whole Foods Market (regionally), Mother's Market & Kitchen, Pura Vida Miami, Central Market, Pure Green, Earth Fare, Meijer and GIANT.