Blue Bell Ice Cream Returns to Store Shelves in Select Cities

Four months after announcing a sweeping U.S. recall, ice-cream maker Blue Bell Creameries LP is embarking on one of the food industry’s more ambitious recovery attempts, WSJ reports.

 

The Texas company’s ice-cream cartons began reappearing in grocery stores in several cities on Monday, a major step after Blue Bell yanked all of its products following a deadly listeria outbreak and confronted a financial crisis that nearly put it out of business.

 

Blue Bell faces an arduous effort to regain the trust of large retailers and persuade consumers its products are safe, branding consultants say. The 108-year-old company—until April the third-largest U.S. ice-cream maker by sales behind Nestlé SA, the maker of Edy’s, and Unilever PLC, which makes Ben & Jerry’s—is expected to draw significant support from its many fans in Texas, but one of its main hurdles will be to win over consumers outside its home state and other strongholds in the southern U.S., they say.

 

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Source: Wall Street Journal