Beyoncé Joins List of Investors in WTRMLN WTR

Beyoncé is a new investor in WTRMLN WTR, the pioneer in cold-pressed watermelon water, whose senior vice president of operations and supply chain Will Daniels is a member of QA's Advisory Board. The entertainment icon and entrepreneur joins CAVU Venture Partners and a list of other investors in the company’s recent capital raise.  .

“Beyoncé is aligned with many of our company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts," said WTRMLN WTR co-Founder and Creative Director Jody Levy. "She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy."

WTRMLN WTR provides hydration for casual and serious athletes and those seeking a healthier life. It consists of nothing but cold-pressed watermelon and a drop of organic lemon juice. Straight from the fruit with no added water, sugar, or artificial ingredients, WTRMLN WTR is low in calories and sugar. It is packed with electrolytes (especially potassium), the amino acid L- Citrulline, and the antioxidant Lycopene, plus, it’s an excellent source of Vitamins A and C. The product is all natural, gluten free, non-GMO, vegan, and kosher.

"Beyoncé’s partnership and investment brings energy and purpose to our mission to help educate consumers about clean, healthy hydration for active lives,” states Levy.

“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” Beyoncé said. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

With annual revenues currently on pace to more than triple in 2016 from the previous year, the company is poised for major growth. "CAVU is excited to partner with a brand that uses America’s superfruit to create a deliciously hydrating beverage that’s perfect for all fitness occasions” says partner Rohan Oza. WTRMLN WTR is one of the least expensive, most accessible cold pressed juices on the market. It is made from the millions of pounds of unused waste watermelons in the United States annually (otherwise known as ‘ugly’ fruit). WTRMLN WTR was founded in 2013 by Jody Levy and Harlan Berger, CEO and founder of Centaur Properties. The company’s mission is simple: better, more sustainable methods of food production, less waste, a smarter planet, healthier humans, a healthier world, more love, equality, decency and kindness.