Bella Pupa Launches Silkworm Powder Snack

Shanghai, October 4, 2018 - The edible insect industry is growing rapidly with many new healthier and sustainable products. The makers of processed food containing bugs mostly use crickets and mealworms from farms in Canada, U.S., Netherlands, and Thailand. Now Bugsolutely introduces food made from silkworms. Silkworms are a byproduct of the silk industry, and they are fed only with leaves from mulberry trees. The 500,000 tons produced every year in China (75% of the worldwide production) are highly underutilized, the company said, explaining that they are mostly used as feed for animals after the silk is reeled from the cocoon. This is despite silkworms being a superfood like crickets and mealworms. They are packed with fiber, vitamins, minerals and protein, it added.  

Bella Pupa snack products contain silkworm powder (20%) and is the first edible insect product to be made in China, the company said.  “We are really excited: after one year of R&D, we have a yummy snack with very good nutritional values. The product won the Innovative Award from the Food and Beverage Innovation Forum,” said Founder Massimo Reverberi.
To create the new snack, Bugsolutely engaged the food-design firm Mill Food Intelligence. After 48 prototypes, and a number of consumer panel tests, the snack was born. Beginning October 15, 2018, the product will be available in two flavors, Original and Angry Sichuan, in selected online and offline stores in China. It also is available for export. For more information, visit

Bugsolutely China.