A worrying decline in the U.S. bee population over the last few years could have a major impact on companies who rely on honey bees to pollinate plants that are widely used as ingredients.
So great is the concern about the dwindling numbers of bees that the food industry is even giving money to U.S. researchers to try to uncover why colonies are disappearing.
Premium ice cream group Haagen-Dazs, which is owned by Nestlé in the U.S., has given researchers in California and Pennsylvania $250,000 to help with their studies into what it calls the "complex honey bee situation".
The money will be sourced from sales of ice cream carrying an 'HD loves HB' logo and from a new flavor, Vanilla Honey Bee, which will be launched this month.
Honey bees are responsible for pollinating more than 130 different crops, and are a key factor in the agricultural industry's ability to provide food products.
Read the full FoodNavigator-USA.com story here.
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