Barry Callebaut Partners with NotCo AI

ZÜRICH, Switzerland – Barry Callebaut and NotCo AI have entered into an agreement to explore implementing artificial intelligence in chocolate recipe development.

This strategic partnership merges Barry Callebaut’s century-long chocolate expertise with NotCo’s cutting-edge AI capabilities, aiming to accelerate innovation and deliver faster, more tailored customer experiences, said Barry Callebaut. By exploring new frontiers in taste, texture and sustainability, the collaboration seeks to produce richer, more chocolatey solutions to meet evolving consumer expectations.   

The partnership aims to merge Barry Callebaut's high-quality ingredients, data, global manufacturing, supply chain and distribution infrastructure with NotCo AI's advanced platform to create an end-to-end AI innovation hub, said Barry Callebaut. Together, the companies are exploring to build a new framework for chocolate innovation: one that is smarter, faster, more sustainable and fully scalable to meet evolving customer and consumer needs.

"This agreement marks an exciting step forward for Barry Callebaut and for our customers," said Peter Feld, CEO of Barry Callebaut. "It reflects our commitment to creating best customer experience by boosting innovation and speed to market. By combining our deep chocolate expertise and global reach with NotCo’s advanced AI capabilities, we’re aiming to unlock speed for breakthrough recipe solutions — from health-forward formulations to functional ingredients and Nutri-Score-friendly options. With the pace of change across the industry and the cocoa market, our customers’ needs are evolving rapidly. This collaboration enables us to test how AI can enhance process efficiency and scale our innovation efforts to meet future demands and allows us to accelerate our ways of working to deliver the best possible customer experience." 

The project aims to explore the development of the next generation of chocolate, potentially setting a new standard for how food companies innovate. By testing AI-driven formulation processes, the collaboration seeks to shorten development cycles, improve hit rates and digitally empower every scientist and chef to create with unprecedented speed and precision, delivering exceptional taste while advancing sustainability goals, said Barry Callebaut. 

"Our high fidelity data corpus collected for the past 10 years has become the most fundamental value proposition for the next generation of CPG and ingredient companies of the future," said Matias Muchnick, co-founder and CEO of NotCo AI. "By integrating Barry Callebaut's unparalleled chocolate knowledge with our general purpose approach platform, we're creating a personalized and unique innovation engine that will set a new standard for the entire industry."