Courtesy Kiwa ASI
St. Louis, Mo. — ASI, a provider of food safety auditing and certification services, announced its official rebrand to Kiwa ASI. This transition marks a milestone in the company’s integration with the global Kiwa Group and follows the company’s expansion into the Canadian market.
In 2022, global testing, inspection and certification company Kiwa announced the merger with ASI to strengthen Kiwa’s United States footprint in providing food, feed and farm certifications. Since joining Kiwa, ASI expanded from an SQF certification body to offer several other GFSI benchmarked programs like BRCGS, FSSC22000, IFS and more.
The rebrand comes one month after welcoming a Canadian certification body, TSLC, into the Kiwa ASI family.
“Adopting the Kiwa name alongside our own is the natural next step in our journey,” said Tyler Williams, CEO of Kiwa ASI. “We are a North American gateway to Kiwa’s vast global network, offering our clients seamless access to international standards while maintaining the personalized service they deserve.”
Kiwa ASI will debut its new visual identity at the SQF Unites conference in St. Louis, scheduled for March 9-12. To celebrate this new chapter, the company is hosting a kick-off party the evening of March 10 at the St. Louis soccer stadium, Energizer Park. The event will host local customers and select conference attendees for an evening of networking and a first look at the future of Kiwa ASI.
“Celebrating this rebrand in our hometown during one of our biggest food safety conferences of the year was an opportunity we couldn’t pass up, and it symbolizes what this transition really means for us,” said Williams. “While the name and logo have changed, the company’s operational core remains in St. Louis, Missouri.”
Editor’s Note: For more about Kiwa ASI, watch QA’s interview with CEO Tyler Williams about the auditing process, ASI’s cannabis food safety certification program and the role training plays in reducing food safety incidents at IAFP 2025.
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