NEW YORK — The best day of the year to see the Northern Lights in Iceland — Dec. 21 — is fast approaching. But you don't have to travel to the country to get a glimpse of the dancing auroras in vibrant patterns of green, blue and violet. Skyr brand Icelandic Provisions is bringing the beauty of the Northern Lights to your breakfast bowl.
Launching on Dec. 21, the Icelandic Provisions Northern Lights Skyr Kit will allow anyone to create their own version of the natural phenomenon by mixing the bright hues and sparkling effects directly into their skyr. The kit comes with a cup of Icelandic Provisions Northern Lights flavored skyr and ingredients to bring the colors of the aurora borealis to life, including green matcha, Icelandic blue spirulina, wild blueberry syrup and edible gold glitter.
Icelandic Provisions asks fans to join the waitlist at icelandicprovisions.com/northernlights to be the notified when the limited-edition kit goes on sale for a retail price of $11 (the sun is about to reach the peak of its 11-year cycle, which will bring greater solar activity and more auroras).
“At Icelandic Provisions, we are rooted in the iconic Icelandic spirit and are in constant awe of the incredible natural treasures found in Iceland,” said Dan Hickle, chief marketing officer at Icelandic Provisions. “This limited-time kit embodies the beloved and much sought-after aurora borealis phenomenon and makes it accessible to all, right in your bowl of skyr. We hope the lucky fans who get their hands on the kit discover the Northern Light's magic and have fun creating their own version with friends and family.”
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