McCormick Flavor Forecast Announces Top Flavors for 2011

America’s preference for more complex and intense taste experiences is a dynamic reflection of a new flavor confidence, according to the Flavor Forecast 2011 from McCormick & Company, Inc. The forecast identifies leading culinary trends that are expected to shape eating habits in the year ahead and beyond.  

A key trend noted by the forecast is increased flavor. Spice consumption in this country is at an all-time high – growing more than three times as fast as the population1 and currently exceeding one billion pounds per year. This growth in volume has been matched by a growing desire for variety. Today’s pantry can consist of about 40 different seasonings, compared to less than 10 in the 1950s.

“For more than a decade, the Flavor Forecast has been on the leading edge of driving and shaping a passion for flavor,” said Alan Wilson, chairman, president and CEO of McCormick. “As consumers crave more flavor—in restaurants, in their kitchens and on grocery store shelves—the report serves as a catalyst for innovation in the food industry.”

One of the leading trends shaping this year’s report is craveable contrasts, which comes to life in 10 flavor pairings. “Mixing and matching different tastes, textures and visual cues adds fun and energy to the basic pleasures of eating,” explained Larry Tong, McCormick chef. These top 10 flavor pairings are:

1. Fennel & Peri-Peri Sauce
2. Pickling Spice & Rice Vinegar
3. Roasted Curry Powder & Wild Mushrooms
4. Caramelized Honey & Adzuki Red Beans
5. Ancho Chile Pepper & Hibiscus
6. Thyme & Stone Fruits
7. Mustard Seed & Vermouth
8. Cilantro & Nut Butters
9. Herbes de Provence & Popcorn
10. Green Peppercorn & Goat’s Milk

In addition, the forecasts noted five changing trends for 2011:

• Spirit of Discovery – A hunger for international culinary adventure propels exploration of new ingredients and techniques.
• Flavor with Benefits – Eating for wellness is more delicious than ever.
• Invigorating and Uplifting – Exciting pops of flavor bring new energy to dining. 
• Soul Satisfaction – Comforting favorites soothe the mind, heart and taste buds.
• Craveable Contrasts – The interplay of tastes, textures and visual cues adds fun and excitement to the basic pleasures of eating.