Throwback Thursday to MillerCoors as Molson Coors Makes Beer Prints

You’ve heard of companies concerned about the environmental “footprint” they leave behind? Molson Coors takes a slightly different approach, developing its corporate responsibility around its “Beer Print.” What is a beer print? Molson Coors explains it as:

“Every time a beer is picked up there is a beer print left behind. Wherever we brew and sell our beer we leave a beer print on our communities, on our environment and on our business. At Molson Coors we want to grow our positive Beer Print and shrink our negative Beer Print. It helps guide purchasing decisions, company goals, community partnerships, employee engagement and profit. It helps drive our business.”

In addition, the company’s value statement strikes some familiar chords with those described in QA’s February 2009 Cover Profile on MillerCoors – a joint venture that combined the US businesses of Molson Coors and SABMiller.

·       “The legacy of MillerCoors has been its people, and the quality of its people ... it is the passion of the people and their dedication to the ultimate goal — to produce the highest quality beer every day — that perpetuates the legacies of Frederick Miller and Adolph Coors.”

·       At Molson-Coors it is “Talented people who go the extra mile to deliver beyond ‘expected quality’ in everything we do. ... We are beer champions who love winning by delighting the world's beer drinkers with our extraordinary brands.”

Read more about MillerCoors at Quality Assurance & Food Safety (QA)