NASHVILLE, Tenn. — Kraft Natural Cheese and Shawn Johnson East are partnering to celebrate Kraft Natural Cheese's Signature Shreds and the joyful moments created through everyday meals. A bestselling author, mom of three, wife and former Olympic gymnast, Johnson East has amassed a loyal fanbase through her candid portrayal of modern family life and her relatable experiences.
"As a mom and wife, I am always striving to make meaningful memories with my family at mealtime," said Shawn Johnson East. "What I appreciate most about Kraft Signature Shreds is how it can turn any of my homemade meals into a restaurant-worthy dish that my family loves, and I feel great putting on the table."
The collaboration brings together Johnson East and fellow Nashville residents for an evening featuring a cooking demonstration to recreate one of Kraft Natural Cheese's most popular recipes, Nashville Hot Honey Chicken Mac and Cheese, followed by a multi-course dinner that showcases Kraft Signature Shreds.
Kraft Signature Shreds are available in three debut offerings: Cheddar Blend, Mozzarella Blend and Mexican Blend, all packaged in 8 oz. resealable bags. This new product innovation offers consumers a restaurant-style, thick-cut, natural shredded cheese.
"We are honored to have Shawn be a part of our Kraft Signature Shreds launch," said Ken Padgett, director of marketing for Kraft Natural Cheese. "Shawn is admired by so many, and we thank her for helping us bring families closer together, one joyful meal at a time."
The Kraft Signature Shreds collection marks the first new product innovation for Kraft Natural Cheese since its acquisition in 2021 by Lactalis Heritage Dairy, a subsidiary of Lactalis USA. Kraft Signature Shreds is now available in national retailers with additional distribution planned for later this summer.
For more information and recipe inspiration, visit www.kraftnaturalcheese.com or follow the brand on Instagram @kraft.naturalcheese.
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