"As plant-based menu items continue to grow in popularity, we are excited to launch the first ever gourmet, plant-based hot dog, a product created not just for our flexitarian, vegetarian and vegan customers, but all who enjoy a healthier diet,” said James Walker, senior vice president, restaurants. “We’ve spent a great deal of time perfecting this hot dog and making sure that those who know and love Nathan’s one-of-a-kind flavor, as well as those that might not have tried a Nathan’s hot dog due to diet, can now enjoy an option that fits their lifestyle. We are looking forward to growing a new customer base with this partnership with Meatless Farm and know their high-quality ingredients are the way to deliver what our customers have come to expect of the original Nathan’s Famous hot dog.”
“We’re working with the most iconic hot dog company in the country, turning this American favorite into a Meatless favorite,” said Morten Toft Bech, founder of Meatless Farm. “Increasingly more people are aware of the impact intensively farmed meat has on the planet and are now looking for fresh, good quality food that tastes amazing and not only helps protect our health, but the environment too. This exciting partnership with Nathan’s Famous provides the opportunity to inspire a new generation of carbon-conscious consumers to eat more meat-less. More people making smaller changes will have a greater impact than a few making drastic ones.”
The launch of the Nathan’s Famous by Meatless Farm plant-based hot dog will take place on the Nathan’s online retail portal on Shopify in April, delivered anywhere in the U.S. The kit will feature six plant-based hot dogs, six buns and a bottle of Nathan’s Famous deli mustard for $44.99. Additionally, fans in the tri-state area and Florida can enjoy the new plant-based hot dog beginning in May, with plans to expand to additional restaurants in the coming year.