In an effort to cut down on in-store food waste, Meijer is testing an app at a handful of its Metro Detroit supercenters that allows customers to purchase food nearing its best-buy date at a reduced price. Customers can purchase close-dated fresh food items, including meat, produce, seafood, deli and bakery products, on the Flashfood app at up to 50% off. On the app, customers select a Meijer store, choose the items they want to purchase, and pay for them directly on the app. Then, they go in store to pick up their items and confirm their order with customer service. The purchased food is stored in a refrigerator or storage rack located in the front of each of the participating Meijer stores until picked up by the customer.
“Food is at the core of what we do, and we are constantly looking at ways to minimize in-store waste because it’s the right thing to do for our communities and our customers,” said Group Vice President of Fresh Don Sanderson. “We are excited to work with Flashfood and learn how much food can be spared from landfills.” Flashfood is a Canadian-based company that allows retailers to upload surplus close-dated foods to an app that are available for purchase.
In addition to testing the Flashfood app, Meijer has a Food Rescue program that donated more than 10.6 million pounds of food in 2018 to local food banks. Meijer also has put food waste created during the manufacturing process of its foods to better use. For example, waste from Meijer dairy facilities in Tipp City, Ohio, and Holland, Mich. are being turned into animal feed, and fresh food byproducts from Middlebury, Ind., and Lansing, Mich., are sent for anaerobic digestion and being turned into compost.
“Reducing food waste is an important goal at Meijer,” said Director of Environmental Compliance and Sustainability Erik Petrovskis. “There are creative solutions throughout a food’s life cycle that can reduce landfill use and production of greenhouse gases, and I’m pleased we’re looking at another in-store option that benefits our customers.”
About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates more than 245 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. For more information, visit www.meijer.com.