Majority of Americans Willing to Eat Meatless Meals

Majority of Americans Willing to Eat Meatless Meals

Nearly 60% of Americans claimed that personal health was most likely to influence their decision.

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January 3, 2020

According to new research conducted by market research firm Dynata, on behalf of plant-based meat company Meatless Farm, 56% of Americans ages 18-65+ would consider reducing meat intake by one meal a week, while up to 24% of Americans are unlikely to eat any meals without meat.

Highlights from the report include

  • More Americans aged 25-34 are likely to reduce meat intake (68%) than are those willing to rule out meat-free meals completely (22%).
  • Between 13% and 24% of Americans never eat a meal without meat. During the process of determining likeliness to eat less meat, Meatless Farm discovered that 11% of Americans would be very unlikely to eat even one meal a week that doesn’t contain meat and 13% of Americans would not be likely at all. 
  • Nearly 60% of Midwest respondents—and more than half of respondents in all other regions—are likely to consider reducing meat intake. 
  • The age groups most likely to consider reducing meat intake were also more likely to make New Year’s resolutions. For example, 70% of respondents ages 18-24 are likely to reduce meat intake, while only 5% claimed they do not make New Year’s resolutions. Meanwhile, the age groups that are least likely to reduce meat intake are also the least likely to make New Year’s resolutions. The report suggests this as being a relationship between self-improvement and eating less meat.  
  • Nearly 60% of Americans claimed that personal health was most likely to influence their decision. Other options included animal welfare (13.7%), weight loss (13.7%), the environment (12.2%) and “other” (3.5%). 

 

The research is based on responses from 1,050 adults across six age groups and all 50 states For the full report, visit Americans’ Shifting Attitudes Toward Meat (Part 2 of 3).