Kroger’s 135 years in the food industry has taught it a lot about food, and about people. From this knowledge, the retailer has announced its top food trend predictions for 2019, curated by Our Brands new product developers, chefs and innovators, focusing on flexible eating styles.
The Top 5 Food Trends Kroger expects for 2019 are:
- Regional Flavors. Foods influenced by regions across the country are bringing flavor and fun to any meal. From tried-and-true barbecue sauces and flavorful potato chips with a twist – inspiration is coming from Nashville hot chicken, Southern Appalachian pimento cheese and other geographies. America’s culinary heritage is as varied as it is delicious. Consumers will see a growing number of products influenced by local, regional and global tastes.
- Plant-Based Foods. Kroger’s consumers are finding it is easier than ever before to incorporate more plant-based fare into their daily diets. By choosing to go meat or dairy free, whether for a meal, a Meatless Monday, Flexitarian Friday, or every day of the week, there will be more plant-based options available to power through the day. Last year, 31% of consumers participated in meat-free days once per week (Mintel, Protein Report, 2017).
- Eating Styles. More consumers are purchasing better-for-you products and subscribing to different eating styles, from vegetarian to flexitarian to keto and paleo. A recent study reports 15% of the U.S. population identify as vegetarian or vegan (Mintel, Protein Report, 2017). Kroger is responding by offering and developing new products that make it easy for any customer practicing any lifestyle to find foods to support their health and wellness journey.
- Gut Healthy Foods. Medical studies show that a healthy gut is the foundation of overall wellness, and more than ever before, consumers are seeking foods that support self-care and healthy immune systems. Consumers will find a growing number of products rich in probiotics— good bacteria—and flavor.
- Low Sugar and Natural Sweeteners. Many consumers are motivated to reduce or eliminate sugar and/or consume alternate natural sweeteners like honey and agave. In fact, 47% of consumers say they are working to minimize their sugar intake (Mintel, Better for You Report, 2017). New solutions and foods will continue to be added to grocery shelves to help consumers find products rich in nutrition and flavor and lean on sugar.