Kroger Partners with Europe's Infarm for In-store Living Produce Farms
Infarm states, “Really fresh is really delicious.”

Kroger Partners with Europe's Infarm for In-store Living Produce Farms

Grocer is first in North America to offer the vertical farming solution.

November 21, 2019

The Kroger Co. and Infarm, an urban farming network, are partnering to bring modular living produce farms to grocery stores. The living produce farms will launch this month at two of the 15 stores planned at QFC – a Kroger banner – at locations in Bellevue and Kirkland, Wash. Using hydroponic technology, the produce will grow on site at the participating QFC stores, removing the need for extended transportation and storage and producing a more eco-conscious product. The farms are designed to scale.

"Kroger believes that everyone deserves to have access to fresh, affordable and delicious food, no matter who you are, how you shop or what you like to eat," said Suzy Monford, Kroger's group vice president of fresh. "Our partnership with Infarm allows us to innovate by combining ground-breaking in-store farming technology with our passion for fresh, local produce and ecological sourcing. Kroger is excited to be first to market and offer the best of the season, and we're proud to lead the U.S. on this journey."

"We want to make fresh, pure, tasty and nutritious produce available and affordable for everyone," said Erez Galonska, CEO and co-founder at Infarm. "Kroger's commitment to innovation, quality and flavor makes them the perfect partner with which to launch our business in the United States and for the first time in North America."

Kroger's partnership with Infarm is one aspect of its Zero Hunger | Zero Waste social impact plan that aims to end hunger in local communities and eliminate waste across the company by 2025. Infarm was founded in 2013 by Osnat Michaeli and brothers Erez and Guy Galonska. Infarm combines vertical farms with IoT technologies and machine learning, to offer an alternative food system and freshly grown produce. Infarm has over 500 farms in stores and distribution centers around the world and has partnered with +25 major retailers in seven countries: Germany, France, Switzerland, Luxembourg, Denmark, the United Kingdom, and the United States. Click the links to learn more about Kroger or Infarm.