IDFA and the Dairy Industry Release New Ice Cream Data and Trends

IDFA and the Dairy Industry Release New Ice Cream Data and Trends

IDFA and dairy industry celebrate July as National Ice Cream Month.

July 16, 2019

The International Dairy Foods Association (IDFA) and dairy industry are celebrating July as National Ice Cream Month with a month of activity including the release of new ice cream data and trends.

In 2017, about 1.4 billion gallons of ice cream and related frozen desserts were produced in the United States. Ice cream is an $11 billion industry that supports 26,000 direct jobs and generates $1.6 billion in direct wages, according to IDFA’s Dairy Delivers. The majority of U.S. ice cream and frozen dessert manufacturers have been in business for more than 50 years, and many are still family-owned businesses.

In 1984, President Ronald Reagan designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day. In the proclamation, President Reagan called for all people of the United States to observe these events with "appropriate ceremonies and activities." IDFA and Agriculture Secretary Sonny Perdue will celebrate National Ice Cream Day from 1:00 to 3:00 p.m. on Monday, July 22, 2019, with an ice cream social at the USDA’s Farmers Market in Washington, D.C. The event is free and open to the public.

IDFA partners with Research America to study U.S. ice cream data and trends on an ongoing basis. New data released to recognize National Ice Cream Month includes

  • Most ice cream is made March through July. July is the busiest production month for ice cream makers.
  • Nearly 66% of Americans rank vanilla as their favorite ice cream flavor.
  • Candy or chocolate pieces are the most popular confection, followed by cookies, brownies, and cake.
  • 40% of ice cream makers are seeing an increased demand for premium ice cream versus 17% seeing an increase in gelato demand followed by 15% for sorbet. Demand for low-fat or non-fat ice cream ranked the lowest at just 4%.
  • Almost 50% of survey respondents have been making ice cream for more than 50 years.

For more information on ice cream, visit IDFA.