NEW YORK CITY — Freshly, a fresh-prepared meal delivery service, announced yesterday that it will expand its assembly and distribution operations by opening a new facility in Austell, Ga. Centrally located in the Southeast, the distribution center will reduce order-to-delivery cycle time to consumers and will bring more than 150 jobs to the greater Atlanta area.
The 134,000-square-foot facility will be Freshly's largest dedicated order-assembly facility to date and will begin operating in mid-February. In the last 12 months, Freshly has surpassed the goal of delivering one million meals per week and continues to grow its customer base and meal offerings month over month. Fueled by renewed consumer demand for at-home convenience, the launch of the new facility is projected to increase assembly and distribution operations capacity by 40% this year for an additional 450,000 meals distributed weekly.
"2020 was a year of monumental growth for Freshly. We joined the Nestlé USA family, expanded West Coast operations and launched FreshlyFit, to name a few major milestones," said Mike Wystrach, Freshly founder and CEO. "Joining Nestlé has allowed us to scale bigger and faster, getting us to this next stage of growth. We are thrilled to continue in 2021 by expanding operations in the Southeast and have plans to add even more facilities this year that will help further our mission of delivering nutritious and convenient meals."
During the initial launch phase, the new facility will bring on 150 hires across operations, support staff, warehousing and maintenance roles, with plans to hire at least 250 by the end of 2021.
"Our new Georgia facility creates opportunities to bring innovation to the direct-to-consumer distribution channel with added capacity for efficient assembly and distribution of fresh prepared meals. We are excited to expand Freshly's footprint and to join the Austell community," said Rick Stoecklein, Freshly's senior vice president of operations.
"It's a pleasure to welcome this rapidly growing meal delivery service brand to the Peach State," said Georgia Governor Brian P. Kemp. "Our robust logistics infrastructure and highly skilled workforce have been critical to attracting new jobs and opportunities, which continue to put hardworking Georgians back to work."
"Americans have changed the way they purchase their food, and our state's logistics network has helped make it seamless for companies to adapt and ramp up their services to meet customers' evolving needs," said Georgia Department of Economic Development Commissioner Pat Wilson. "I look forward to Georgia being a part of Freshly's long-term success and am grateful to all of our economic development partners involved in creating these jobs in our state."
In addition to the Austell facility, Freshly also has facilities in Commerce, Calif., Linden, N.J., Savage, Ma., and Phoenix, Ariz.