NBC News – President Donald Trump and Chinese Vice Premier Liu He signed phase one of a trade deal Wednesday, capping an 18-month battle. The $200 billion trade deal includes "an average" of $40 billion a year for the next two years in agricultural purchase targets from the Chinese; a pledge to purchase $77.8 billion more in U.S. manufactured goods, such as cars, aircraft and farm machinery; $52.4 billion in U.S. oil and gas purchases; $37.9 billion in financial and other services; and increased protections for U.S. intellectual property.
The Dow Jones Industrial Average rose by almost 200 points at midday Wednesday to breach the 29,000 mark again, and all three major indices hit record highs. However, some economists saying that after almost two years of posturing, the actual commitments eked out in the deal do not go far enough.
While the U.S. delegation was able to extract certain commitments from China, such as access to its financial sector and criminal penalties for intellectual property theft, the phase one deal does not fundamentally alter China's economic business model, does not address or change China's state subsidy of the agricultural sector — leaving U.S. farmers to wonder what they have gained after months of punishing tariffs.
Source: NBC News
The United States Postal Service, Amazon and Google rank as the top three most trusted brands in the country, with four food companies ranking in the Top 10: Chik-Fil-A, Hershey, Cheerios, and M&M’s. This according to the inaugural Most Trusted Brands report from data intelligence company Morning Consult.
The report features an average of 16,700 interviews per brand for nearly 2,000 brands and showcases brand trust by generation. "It's no secret that trust is key to brand success," said Morning Consult CEO Michael Ramlet. "In today's climate, every single day presents leaders with the opportunity to cultivate reliability - a key driver of trust."
Tech and consumer and packaged goods (CPG) brands dominate the list, but the United States Postal Service takes the top spot. Amazon, Google, PayPal, and The Weather Channel round out the top five. Nearly half of the top 25 spots, however, are claimed by CPG brands.
With tech soaring among younger generations and older generations embrace legacy brands, Google and Amazon are among the top-performing brands with Gen Z and millennials, while USPS is No. 1 with Gen X and boomers. Netflix overperforms with younger generations, and The Hershey Company among older Americans; Nike's Kaepernick gamble pays off with Gen Z as the apparel brand is the seventh most trusted brand among Gen Z consumers, but CPG brands perform better among older generations, dominating more than two-thirds of the Most Trusted Brands among Gen X and boomers, half of millennials, and less than one-third of Gen Z consumers.
The Most Trusted Brands of 2020 report also includes an examination of how today's societal forces are shaping a new era of trust:
- Distrust is rippling through the country, especially for concentrations of power. Today, less than 25% of Americans have “a lot” of trust in their neighbors or food labels; less than 10% say the same about the news media or the U.S. government; and just 4% put a lot of trust in Wall Street or Hollywood.
- But most major brands have maintained high levels of confidence from consumers: 75% of Americans trust the average major company to deliver on promises. Top performing brands, including Google and Amazon, are more well-trusted than any major institution, except the military.
- There also is a generational challenge facing brands. Younger consumers are generally more skeptical of corporate America and hold brands to higher ethical standards; they are more distrusting of brands across the board. For Gen Z, the average brand trust rating was +10, compared to +21 for boomers.
The Most Trusted Brands of 2020 is powered by Morning Consult's Brand Intelligence platform. Visit Morning Consult for the full report
Good Manufacturing Processes (GMPs), cleaning and sanitizing, preventing cross-contamination, temperature control, and quality control will be some of the emerging issues featured during the 2020 Food Safety Summit educational program, May 4-7 at the Donald E. Stephens Convention Center in Rosemont, Ill.
The agenda and world-renowned speaker faculty for this event for food safety professionals will feature sessions led by industry thought leaders; a keynote presentation on consumer-focused food safety; five certificate/certification courses; an opening session featuring an interactive journey through cross contamination scenarios; the 8th Annual Town Hall featuring FDA, AFDO, CDC, and USDA; and opportunities for community discussions. For the full program, visit www.foodsafetysummit.com.
"Food safety is more than just a standard set of best practices, and it's bigger than the bottom line. Every day, millions of people trust food safety professionals with their health and well-being at dinner tables across the country," said Scott Wolters, chief events officer, BNP Media, producers of the event. "For 22 years, the Food Safety Summit has continued to address emerging issues, provide effective solutions, and serve as a forum for the food safety community to exchange ideas, network and make powerful connections. We look forward to gathering the industry together in Rosemont, IL in May for a dynamic event."
The Summit will kick off Monday, May 4, with five certification and certificate courses: FSPCA's Intentional Adulteration: Conducting Vulnerability Assessment, NEHA's Professional Food Safety Auditor Training and Certified in Comprehensive Food Safety (CCFS) courses, Converting HACCP in Preventive Controls/HARPC, and Introduction to FDA-iRISK. For details, visit https://www.foodsafetystrategies.com/agenda .
On Tuesday, May 5, a team from Commercial Food Sanitation will lead a four-hour interactive journey through cross contamination scenarios and hands-on simulations of food safety opportunities. The journey will include incidents, accidents, oversights, hits, and misses. Allergens, foreign material contamination, pathogens, and spoilage will be the focal point, in a session titled Play to Win — Food Safety 5K Competition. Also on Tuesday will be a full-day Environmental Sampling for Retail Establishment Outbreaks workshop, in which leaders from AFDO and the CDC will explain how environmental sampling supports activities such as environmental assessment and foodborne outbreak investigations. On Wednesday, May 6, Will Daniels, president of the Produce Division at IEH Laboratories and Consulting Group, will discuss Back to Basics: Consumer-Focused Food Safety during the keynote presentation.
"Over time, food production has moved away from focusing on feeding a family unit to feeding millions of servings per week. This shift has forced the industry to analyze risk matrices, audit compliance and the bottom line," Daniels said. "During this keynote we will address the impact of food safety policy and how influences like market pressure, consumer knowledge and food safety incidents are shaping companies' ability to meet the demands and change how we do food safety for the future."
The 2020 program will cover a wide range of topics through 26 educational sessions on issues such as food fraud, co-packers, allergens, cannabis, labeling, Hepatitis A, traceability, FSMA, and much more. On Thursday, May 7, the top regulators and agency leaders from FDA, USDA, AFDO, and CDC will share the stage in an interactive session with the audience and each other. The format will be a true town hall; attendees are invited to participate in the 75-minute Q&A session.
On Wednesday and Thursday, 10:30 am-2:30 pm, there will be dedicated exhibit hall time for attendees to learn about new solutions and how to implement them; engage in small group discussions in the Community Hub; attend presentations by food safety experts in the Community Learning Lounge, on the Solutions Stages, and in the Tech Tent; and enjoy lunch and time to network with peers.
The sprawling Food Safety Summit exhibit hall is an essential resource for all attendees, bringing opportunity to meet with leading companies introducing the latest products and technologies in food safety. Click here to view the 2020 exhibitor list. Space is filling fast, and there are limited spaces available for exhibitors. Interested companies can contact Kim Hansen, email@example.com, with questions.
A new program administered by the National Institute of Antimicrobial Resistance Research and Education (NIAMRRE), will soon give producers a way to demonstrate to consumers that they follow responsible animal care principles.
One Health Certified, a comprehensive animal care program, establishes verified animal production practices in five core areas: disease prevention, veterinary care, responsible antibiotic use, animal welfare, and environmental impacts.
Companies that align their procedures to meet the program standards, and pass an audit administered by USDA, qualify for certification and the right to label their retail and wholesale products with a logo that conveys responsible animal care practices have been followed and verified.
Participating in this USDA Process Verified Program provides an objective, third-party verification that producers fully comply with the guidelines of the program. Through this process, participating companies will demonstrate their management commitment, transparency, and accountability to follow the responsible animal care practices outlined in the One Health Certified program standards.
Mountaire Farms, the nation’s sixth largest chicken producer, is the first company to adopt the standards for chicken. The company successfully completed audits in all of its production complexes in November 2019, when USDA verified that their practices met the One Health Certified standards.
“It was important to us that we participate in a holistic and ethical program that strives for optimal health outcomes for animals, consumers, and the planet,” said Dr. Don Ritter, director of technical marketing at Mountaire Farms. “One Health Certified successfully avoids the trade-offs and unintended consequences of more narrowly focused programs, which may at times put animal health and welfare at unnecessary risk.”
One Health Certified defines species-specific requirements for each animal protein under one universal program. Chicken and turkey are the first species for which audit standards have been established. Additional animal protein standards are in progress and will become available for certification in the near future.
“As an organization, NIAMRRE is delighted to support the One Health Certified program,” said Dr. Paul Plummer, NIAMRRE executive director. “The program is true to the One Health principles of multiple organizations and disciplines working together to improve human health, veterinary health, agriculture and the environment.”
Visit www.onehealthcertified.org to learn more or participate in the program. The official list of One Health Certified audited and approved producers and organizations is maintained by the USDA’s Agricultural Marketing Service and is available to the public at https://www.ams.usda.gov/services/auditing/one-health.