BUSKERUD, Norway — Global carton packaging supplier Elopak has announced the Pure-TwistFlip, which the company said offers up a new option for brands looking to meet the growing consumer demand for sustainable packaging, without compromising on convenience or product integrity.
“We are delighted to share the news that our tethered cap solution is now ready. Sustainability is a central driver of our innovation efforts at Elopak, in which we are continually seeking to raise the bar and improve on past performance,” said Elopak CMO Patrick Verhelst. “We have invested heavily in developing more environmentally friendly packaging solutions that meet the same high standards our customers are used to, and at the same time offer them a way to package their products in a manner that fits with a low carbon circular economy. By combining Elopak’s Pure-Pak carton with the Pure-TwistFlip cap, brands can now choose a package that both helps prevent marine littering and reduces the use of plastics.”