Elopak Announces Tethered Cap Solution
Elopak Pure-TwistFlip

Elopak Announces Tethered Cap Solution

Elopak is announcing a new tethered cap solution for its Pure-Pak cartons — the Pure-TwistFlip.


BUSKERUD, Norway — Global carton packaging supplier Elopak has announced the Pure-TwistFlip, which the company said offers up a new option for brands looking to meet the growing consumer demand for sustainable packaging, without compromising on convenience or product integrity.

“We are delighted to share the news that our tethered cap solution is now ready. Sustainability is a central driver of our innovation efforts at Elopak, in which we are continually seeking to raise the bar and improve on past performance,” said Elopak CMO Patrick Verhelst. “We have invested heavily in developing more environmentally friendly packaging solutions that meet the same high standards our customers are used to, and at the same time offer them a way to package their products in a manner that fits with a low carbon circular economy. By combining Elopak’s Pure-Pak carton with the Pure-TwistFlip cap, brands can now choose a package that both helps prevent marine littering and reduces the use of plastics.”

Beverage cartons have strong environmental credentials when compared with alternatives such as plastic bottles, Elopak said. Even with a regular cap studies have shown that in the case of UHT milk, cartons result in 70.7% less greenhouse gas emissions, and in the case of fresh milk, 83.6% less greenhouse gas emissions in comparison to disposable PET bottles.
Elopak said it supplies renewable, recyclable and carbon-neutral Pure-Pak cartons. The new Pure-TwistFlip cap can be combined with any existing Pure-Pak carton to provide a packaging solution that prioritizes the environment, consumer convenience and safety, the company said. It's expected to launch to the market this fall.