After the postponement of last year’s edition due to the repercussions of the COVID-19 pandemic, Informa Markets — the organizer of the show — said it is keen on presenting the ninth edition while following and applying all the necessary health and safety precautions. The AFM exhibition will feature more than 150 participants from 20 countries around the world, who are expected to cover the four core sectors of manufacturing — food ingredients, processing, packaging and machinery and logistics. The exhibition is expected to welcome more than 4,000 attendees throughout the three-day event.
“We remain committed to supporting the recovery of the food and beverage industry in both the Middle East and Africa through holding a three-day event in Cairo, Egypt, which is considered to be the largest food and beverage market in Africa and the most dynamic consumer market in the region,” said Hany Khafagy, general manager of Informa Egypt.
The ninth edition of the AFM exhibition is organized by Informa Markets, under the patronage of the Egyptian Ministry of Commerce and Industry and in collaboration with the Egyptian Export Council for Printing, Packaging, Paper, Literary and Artistic Works.
“Today, Egypt is rapidly emerging and is considered as a major hub for regional food exports in North Africa, it is home to a thriving food manufacturing industry that attracts investments from several large multinational corporations,” said Ahmed Gaber, representative of the Egyptian Council for Printing and Packaging. “The Egyptian economy is expected to become one of the top 10 leading economies in the world by 2030. In only a few years, Egypt has managed to witness a significant economic shift that is focused on restoring competition within the food manufacturing market.”
As exhibitions develop and advance to meet the needs of businesses and in the market in general, despite the current challenges, this year’s Africa Food Manufacturing Fair will offer opportunities for virtual participation through a hybrid system that integrates the exhibition in both real-life and virtual forms. This means that several companies will be able to remotely attend the event, where they will be able to offer their products and services via video to provide opportunities for trade, deals and business facilitation.
“Maintaining food supplies is vital during the time of crisis, which means that keeping this industry running smoothly is deemed to be a top priority for every country. That is our main goal behind holding the fair this year,” said Mostafa Khalil, group exhibition director at Informa Markets Egypt. “By resuming sales to current customers and finding new suppliers and manufacturers from Egypt and other countries in Africa, we are contributing to the growth of both the industry and the economy."