Colorado Springs-based Bytable Inc., in partnership with Farmers Hen House, has debuted a traceable food product using a public blockchain. Beginning mid-March, consumers who pick up a carton of Farmers Hen House eggs in grocery stores nationwide will be able to scan a QR code to see exactly what Midwestern farm their eggs came from. After scanning, consumers input two numbers from their carton to generate a product record specific to that carton. From there, consumers can learn more about the specific farmer who helped get those eggs into their grocery cart, including real photos of their farm, the certifications and agriculture practices they follow, and even their hobbies and family lives.
“Putting this information in the hands of consumers helps them make better choices about which products they buy and which companies they support,” said Jacy Rittmer, CEO and cofounder of Bytable. “When consumers are able to make informed decisions, more money goes back to support farmers who are doing the right thing for their animals, their land, their communities, and our world.” By working directly with responsible producers, Bytable works hand-in-hand with producers to sell their ethical and regenerative products directly to consumers with e-commerce, fulfillment, and processing solutions. “We welcome any responsible food producers to work with us, large or small, who are willing to put their supply chain information in front of the public. We currently specialize in animal products and are expanding to products that have particularly concerning supply chain issues like coffee, chocolate, and spices,” said Rittmer.
Bytable was recently awarded a $463k grant from the USDA to continue their mission of building transparent food systems for ethical and regenerative foods. For more information, visit www.bytablefoods.com.