Food safety technology company Agri-Neo today announced the launch of its Neo-Pure Trustmark logo, which will be introduced in partnership with food ingredients processing company Red River Commodities. Red River Commodities will use the Neo-Pure Trustmark on its Red River Pure brand of ready-to-eat seeds to highlight its brand’s focus on food safety and demonstrate its continued commitment to providing products with the highest safety and quality standards.
The partnership with Red River Commodities will be one of first with food brands that will utilize the Neo-Pure Trustmark as a universally recognized logo to assure partners that their products have gone through the highest food safety standards, the company said.
The Neo-Pure Trustmark is the company’s new seal of assurance that is applied on Neo-Pure pasteurized products. This is to assure food brands that they are receiving product that has been pasteurized with Neo-Pure, explained as an organic, non-thermal pasteurization process to eliminate harmful pathogens like Salmonella while keeping food truly raw, and preserving sensory nutrition, shelf life, and germination intact without any compromises.
“Neo-Pure is the only organic, non-thermal pasteurization that can provide a validated kill step of pathogens without compromising food quality,” said Matthew You, sr. marketing manager at Agri-Neo. “Neo-Pure has been a key differentiator for our partners, and we wanted to create a Trustmark that would deliver another value-add for their brands.”
The Neo-Pure pasteurization process eliminates pathogens such as Salmonella, E. coli and Listeria, the company said, explaining that since it does not use steam, chemical gas or irradiation, it preserves the natural taste, smell, texture and nutrition of the food. FDA, EPA, and Health Canada have approved Neo-Pure as a processing aid, so labeling is not required. It is certified organic to the standards of the U.S. National Organic Program and Canada Organic Regime. It also meets Kosher and Halal guidelines. For more information, visit https://www.agri-neo.com/neo-pure/.